Firefly Imageworks

Arts in the Digital Alley

February 28, 2011
Arts in the Alley's new website!

Arts in the Alley's new website!

Since 2008, I’ve been partnering with Offering, a Richmond, VA based non-profit band, to capture their amazing Arts in the Alley (AITA) initiative in photos. Through two iterations, AITA has literally taken me around the world and back, with the first being held right here in downtown Richmond and the second in a migrant worker neighborhood in Beijing, China. The events’ focus is to take a normal run-down alley, spend a day cleaning it up, and then a second day painting beautiful murals; all while throwing a vibrant arts festival with music and visual art. The idea is that this will not only serve as a fun, creative weekend for those in attendance, but also crime rates have been proven to decline when an urban area is revitalized, so there’s a lasting positive effect as well.

The newest AITA¬†is coming up on March 12-13, and in preparation for the next event, Offering’s band leader, Jeanine Guidry, asked me to design a new website that could operate as a great place to showcase the work that’s been done before, but also serve as a digital staging ground for volunteers at new AITA events; all while trying to capture the vibrant spirit of the events themselves in the design.

Well, after a couple weeks of seeing more 4am nights than I care to admit, the new site is finally up and going! I’ve attached a few photos from past AitA’s here as well as made the image of the site clickable to give it a visit. Give them a look, and let me know what you think! And hey, if you have the weekend of March 12-13 open, you should come out and be a part of the next AITA itself. You won’t regret it.


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